LG showcases northern lights in its latest OLED TV advertisement

LG says 'all other TVs will be a thing of the past' once you see an LG OLED TV.

@anthony256

Published Jan 18, 2016 6:28 PM CST
Updated Nov 3, 2020 12:02 PM CST

45 seconds read time

I've had a couple of months attached to my 65-inch 4K OLED TV from LG, and I just cannot look at another TV without noticing how much ass OLED kicks in comparison. Well, LG has a new advertisement for OLED, showcasing the northern lights in Iceland.

One night back in 2006, the people of Reykjavik, Iceland turned off their lights. Once they were off, darkness took over the city, and something amazing happened - you could see the beautiful colors of the northern lights. The depth of the darkness was the key to the colors looking so vivid, and it's a perfect way to advertise OLED technology. LG is quite smart in using this example, as it really is like that when you look at an OLED TV.

Just wait until the HDR-enabled 4K OLED TVs begin rolling out later this year, as we were left with our jaws on the floor in LG's suite at CES 2016 earlier this month.

LG showcases northern lights in its latest OLED TV advertisement 06

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Anthony Garreffa

Anthony joined the TweakTown team in 2010 and has since reviewed 100s of graphics cards. Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering and has recently taken a keen interest in artificial intelligence (AI) hardware.