It looks like NVIDIA is seeing a huge surge in sales of its video cards in China, with the prices of GeForce cards rising by 15% because of a shortage in high-end GeForce cards.
Digitimes is reporting from sources from their upstream supply chain that prices have been increased by the likes of Colorful, Galax, and ASUS - with all of them expected to make some decent profits over the holiday period. Across the ocean in the United States and the EU, prices on high-end GeForce products haven't been increased yet, even with the holiday sales well underway.
China is the world's largest video card market, so it should be expected that this would happen. Palit, the world's largest AIB and owner of Galax, is set to ship over 8 million GeForce cards this year, with ASUS coming in second at 4.7 million units. GIGABYTE and MSI are tied in third place with around 3.2 million units each.