With rideshare app, Uber, remaining illegal in the Australian state of Victoria despite being now regulated in the Australian Capital Territory (ACT) and New South Wales (NSW), this new-age Taxi service has used users to Tweet their support. With this campaign being targeted towards congratulating NSW premier Mike Baird, they're also designed to pushing Victorian MP's towards legalizing this service.
Asking Victorian MP's "Since when did we let NSW get one up on us?" The tweet helps hinge on the competitive nature between citizens of NSW and Victoria, with residents often arguing over which state is better in various aspects including sport, lifestyle and coffee. Brandishing the hashtag '#YesUberX', this campaign follows recent news of drivers in Victoria being targeted and fined by Police for unlawfully soliciting business, while other Australian states have now accepted Uber with open arms.
Asking "Melburnians" (a nickname for those residing in Melbourne) to "stand up for our rights to choose how we get around our city," you can show your support by copying the text here, or clicking on the link within the Uber email that may be in your inbox.