With the impending release of Star Wars: The Force Awakens, EA has decided to drop the price of Star Wars Battlefront, until December 21 at 10AM pacific.
Both the Standard and Deluxe Edition versions of Battlefront have been discounted by 33% while the super-crazy Ultimate Edition has been reduced by 25%. Keep in mind that the Star Wars Battlefront Ultimate Edition does include the Season Pass, so the price reduction on that isn't too bad at all. Here's the pricing breakdown:
Star Wars Battlefront Standard Edition - $39.99 (list price $60)
Star Wars Battlefront Deluxe Edition - $46.66 (list price $70)
Star Wars Battlefront Ultimate Edition - $89.98 (list price $120)
I don't know if this is EA riding the marketing wave for The Force Awakens, or that Star Wars Battlefront is doing so bad that there are more active players in Euro Truck Simulator 2.