A recent ShopTalk survey by Vantiv unveiled information about spending habits and amounts during holiday periods of 500 users. The results displayed in a recent press release showed that these people will be spending around $600 on holiday gifts in 2015, with 17% of users wanting to spend less than they did in 2014.
In addition to these findings, Vantiv further reported that 40% of all gift transactions would process through the help of PayPal. Ray Moorman, director of product strategy at Vantiv, says that brick and mortar shoppers should be patient this holiday season; "Many shoppers will be using the new chip cards and EMV readers for the first time this season, and we know there will be some confusion and delays as people get used to the new terminals."
Further findings show that 'Millennials' are spending the most money towards televisions and electronics, with the later category posting a higher percentage of funds compared to both Gen-X and baby boomers combined.