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RadioShack hires Nickelodeon alum Nick Cannon as CCO

RadioShack uses the help of rapper and Nickeloden star Nick Cannon to boost its profile
By: Derek Strickland | Business, Financial & Legal News | Posted: Dec 2, 2015 11:40 pm

Amid its flagging decline into failed obscurity, long-running tech retailer RadioShack has a plan to help revive its ailing woes: hire some celebrity muscle to help boost it back to the top. Which candidate did it select? None other than Nickelodeon star/rapper/actor Nick Cannon. Yes, really.




In a bizarre twist of fate, RadioShack today announced that it has enlisted Nick Cannon as Chief Creative Officer in an effort to help boost the company's image and kick off a new wave of advertisements. Cannon corroborated the news in a Tweet saying that "RadioShack is back" and that he's "officially part of the RadioShack fam" as CCO. Shortly after Cannon showed the first fruits of the union by releasing a new promo vid showing the retailer getting into the holiday spirit.


This is likely just a big publicity stunt for the declining tech store, but given the star's reach, it'll likely work out quite well and remind people that these retailers aren't extinct just yet.




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