It looks like McDonald's in Japan is about to get a few notches weirder, where McDonald's Japan founder Den Fijuta has teased that their new design brief on the company's new straws mimic a mother breastfeeding. Yeah, we're serious.
The new straws were designed to "pass liquid at a rate comparable to the rate at which breast milk flows to a nursing baby," reports BiongBoing. But according to the McDonald's Japan founder, the straw is designed for McDonald's milkshakes, where he said: "When humans drink something, the speed that produces the most delicious feeling is the speed at which babies nurse...McDonald's straws are designed so that when used with a shake, the speed will be the same as that of an infant drinking breast milk".
Fujita's quote can be found in his book 'Den Fujita's Business Strategies 2: Overwhelming Business Strategies', and we find it quite an overwhelming business strategy indeed. Thanks again Japan, for never ceasing to amaze us.