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Tablet market continues to struggle and decline in Q2 2015

The tablet market continues to suffer
By: Michael Hatamoto | Mobile Devices, Tablets & Phones News | Posted: Jul 29, 2015 9:03 pm

The worldwide tablet market dropped 7 percent year-over-year during Q2 2015, with shipments racking up 44.7 million units, according to the IDC research group.




Apple is the No. 1 tablet vendor, with 24.5 percent market share, though saw its year-over-year growth suffer a whopping -17.9 percent. Samsung now has 17 percent market share, but saw its year-over-year growth finish at -12 percent - with both the No. 1 and No. 2 tablet manufacturers suffering greatly.


Lenovo (5.7 percent), Huawei (3.7 percent), and LG Electronics (3.6 percent) rounded out the top five, though each company saw year-over-year growth.


"Longer life cycles, increased competition from other categories such as larger smartphones, combined with the fact that end users can install the latest operating systems on their older tablets has stifled the initial enthusiasm for these devices in the consumer market," said Jitesh Ubrani, senior research analyst at IDC. "But with newer form factors like 2-in-1s, and added productivity-enabling features like those highlighted in iOS9, vendors should be able to bring new vitality to a market that has lost its momentum."


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