Apple faces extremely high expectations during its investment calls, and despite 35 percent more iPhone sold during Q3 2015 over one year before, the company was aware revenue could drop below financial forecasts.
Shortly after its latest Q3 financial forecast, the company's stock value dropped up to seven percent during after-hours trading - and dropped more than 5 percent on Wednesday morning. Not surprisingly, the iPhone is the most valuable product for Apple, accounting for almost two-thirds of the company's revenue.
The launch of the Apple Watch smartwatch, which has reportedly sold millions of units, still hasn't been able to live up to such high expectations. Of course, the Apple Watch has quickly outsold rival models from Samsung, LG, Motorola, ASUS, and others - and that trend will likely continue in the future.
To help create a strong Watch ecosystem, Apple is now trying to attract developers to create third-party apps for the wearable. Many popular iPhone apps don't currently offer Watch apps, and that is something that Apple is trying to change.