Sony has already said that it wants to lead the smartphone camera sensor market, with the Japanese giant pulling out of most of its other markets, apart from camera sensors and the PlayStation brand.
Now the company is looking to push out new shares, with the new shares to raise the equivalent to 10% of what Sony is worth. With Sony worth around $40 billion, the company will be raising $4 billion, all of which it's going to invest in camera sensors. Sony said in a statement: "In addition to securing funds for active and concentrated investment in businesses that are driving growth. Sony ... aims to secure its ability to make future further investment".
Chief Portfolio Manager Common Assset Management, Takatoshi Itoshima, said: "It's positive that it is investing in the sensor business which is seen promising. But short-term investors may question the strength of its balance sheet, or wonder whether the company could've slashed more of its businesses before raising money from the market".
With demand for Sony's camera sensors in such high demand, the company has received so many orders that it simply cannot keep up with the huge demand. This new investment into camera sensors should hopefully see that demand be helped, especially moving into 2016.