Sony is dominating the European market, where during a recent interview with VG247, Sony Europe President Jim Ryan saying that Sony has nothing less than 70% marketshare in every European country.
Ryan explains: "We have a very significant market leadership. We have market leadership in every country in Europe, and have very significant market leadership in continental Europe. Extremely significant. I don't think marketshare's any less than 70 percent, and frequently greater than 90 percent in continental Europe".
During the interview, Ryan said that the PS4 is still seeing "very considerable" momentum at its current price, with the company adding that it has no plans to cut the price anytime soon. Ryan added: "We're happy with the price and we're happy with the value proposition. We'll leave it where it is for now".