The Landmark Entertainment Group has helped create fun, cool rides at amusement parks and casinos - and wants to use virtual reality to make things even better. The company will embrace VR headsets that can change how guests at a zoo or aquarium to give them a more interactive experience.
The Landmark Interactive Virtual Experience (L.I.V.E.) Centre will contain up to four hours of different content to aquarium guests. There is interest from 10 different cities in China, and L.I.V.E. Centres could expand globally if visitors embrace the new experience.
"Take a theater, an immersive cinema, a museum, an art gallery and a zoo and we're going to combine that with what we call experience or entertainment retail to create the shopping mall of the future," Christopher said in a statement published by the Washington Post.