The Ford Sync 3 system will first roll out to the 2016 Escape and Fiesta models, which will be available later this summer. Ford first worked with Microsoft to unveil Sync in 2007, but Sync 3 was made by QNX.
Sync 3 features better voice recognition, a responsive touch-screen interface and a significantly faster response time than previous models. This is Ford's biggest effort to give auto buyers the chance to use connected technology, and all Ford vehicles will receive the Sync 3 system by the end of next year.
"Sync always has been about providing a safer way for our customers to connect their smartphones in order to keep their eyes on the road and hands on the wheel," said Mark LaNeve, VP of Ford Marketing and Sales, in a public statement. "Customers continue to tell us they want this technology, and they want it to be fast and easy to use - like a smartphone. Sync 3 delivers on that request."
Meanwhile, other automakers are embracing Google Android Auto and Apple CarPlay, as connectivity in vehicles heats up.