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Netflix gobbles up 36.5% traffic during peak hours in North America

Netflix gobbles up 36.5% of downstream traffic at peak hours, study finds
By: Michael Hatamoto | Online Video News | Posted: Jun 1, 2015 4:10 am

I guess it should be no surprise to anyone that online video consumption continues to take over the Internet, gobbling up even more Internet traffic. It looks like Netflix remains dominant, racking up almost 37 percent of downstream traffic, with HBO Go and HBO Now also accounting for 4.1 percent of traffic on a US fixed network.




"Netflix continues to slowly increase its domination of North American fixed networks, accounting for 36.5% of downstream traffic in the peak evening hours," according to the Sandvine Global Internet Phenomena Report.


Meanwhile, BitTorrent traffic captured 6.3 percent of North American broadband network traffic, though is reportedly slowing. Sandvine collects information generated by traffic that passes through its networks, and has been applauded for increasing accuracy.


Streaming video, in addition to other streaming content, has had a major impact on the Internet. Services such as Netflix, Spotify, Pandora, iTunes, BitTorrent, and other popular services have increased pressure on traditional subscription-based packages.


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