Smartphone saturation in the United States, Western Europe, and other select regions has provided good opportunities for phone makers to sell devices to other countries. It's possible 1.2 billion smartphones could be sold in Brazil, China, India, Indonesia, Russia and Mexico over the next two years, according to Google.
Smartphones are extremely popular in China and India - but higher price tags can scare away consumers - and more manufacturers want to cater to these markets with lower-priced models.
Google believes it's the perfect chance to promote its Android One initiative, designed so hardware manufacturers can create lower-cost smartphones running modern Android software.
The Apple iPhone could lose out, as the device has a premium price tag, while Android devices reach the consumer market with a large price range. Android currently has almost 80 percent market share, and Google wants to make it easy - and affordable - for more Android devices to reach consumers in the future.