- Sony & NVIDIA Announce Joint GPU Development For Playstation 3

NVIDIA send word today of their on-going collaboration with Sony Inc. to jointly produce a new custom graphics processing solution which is said to incorporate next-gen GeForce architecture. The GPU is being designed to work hand-in-hand with future Sony entertainment systems featuring the Cell* processor, such as Sony's upcoming Playstation 3. More details in the supporting PR folks.

TOKYO and SANTA CLARA, CA-DECEMBER 7, 2004-Sony Computer Entertainment Inc. (SCEI) and NVIDIA Corporation (Nasdaq: NVDA) today announced that the companies have been collaborating on bringing advanced graphics technology and computer entertainment technology to SCEI's highly anticipated next-generation computer entertainment system. Both companies are jointly developing a custom graphics processing unit (GPU) incorporating NVIDIA's next-generation GeForce™ and SCEI's system solutions for next-generation computer entertainment systems featuring the Cell* processor.

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