Starbucks has entered a music streaming partnership with Spotify, allowing the coffee chain's My Starbucks Rewards members to access Starbucks music on Spotify. They will be able to offer input on in-store music playlists, along with other key benefits.
The rollout will begin with retail stores in the United States, with additional expansion taking place in the United Kingdom and Canada. Starbucks is giving all of its US employees a Spotify Premium subscription, which costs $9.99 per month.
This is the first time that Starbucks has allowed third-party companies a crack at its loyalty program - and is a high-profile agreement for both companies.
"We plan on building one of the most robust digital ecosystems of any retailer in the world," said Kevin Johnson, president and COO of Starbucks. "Given the evolution of the music industry and the proliferation of streaming technology, it was natural that we would partner with Spotify in offering our customers a new way to engage with their favorite music."