The fight is on to provide content to connected cars, with AT&T reportedly preparing exclusive content that can be streamed to mobile devices. The videos, music and games could be available by the end of 2015, with AT&T already working with eight automakers.
AT&T is working with Ford, General Motors, Audi and others, interested in providing Internet connectivity in their newer vehicles.
"It's no different than being able to hook onto a Wi-Fi hotspot anywhere and get access to content you already subscribe to and get unique content that you could only get in the back of the vehicle," said Chris Penrose, SVP of emerging devices at AT&T, in a statement published by Reuters.
Wireless carriers in the US believe connected cars could be a major growth opportunity, as most Americans own a mobile device - with AT&T and other carriers expecting to create revenue from streaming content.