NVIDIA has plenty of experience in the automotive market, but wants to play a larger part in the growing craze surrounding autonomous vehicles. The company's hardware can help power automotive displays, automated driving systems, and other in-car technology that requires advanced hardware chips.
NVIDIA's technology can already be found in the Tesla Model S, Audi A8, and other vehicles - and will continue to gain acceptance among other automakers. However, the Silicon Valley company still isn't anywhere near Qualcomm, Intel, Texas Instruments, and Renesas Electronics, which are the leaders in developing and manufacturing automotive chips.
"They offer us computing systems with the strength" necessary to process large amounts of information, noted Ulrich Hackenberg, head of technical development at Audi, in a statement published by Reuters.
Partnerships and alliances are being made among automakers, Silicon Valley companies, and universities - with autonomous vehicle development advancing at a rapid pace - so there is plenty of time for NVIDIA to mature.