Uber might be experiencing on and off again issues in Portland, but that hasn't stopped the ridesharing giant from bidding $3 billion to acquire Nokia's Here mapping technology, according to The New York Times.
Multiple car manufacturers have reportedly thrown their bids into the same hat, with giants like Audi, BMW and Mercedez Benz, as well as Chinese search engine, Baidu. While Google Maps is the mapping behemoth in the US and most parts of the world, it isn't the force most think it is outside of the US. The New York Times reports that Nokia's Here technology has 80% of the in-car GPS market share.
Uber's interest in the mapping technology could lend a very big hand to Uber Pool's car-pooling market, but it will also help in the development and guidance of autonomous vehicles, taking away any future reliance on Google's technology.