Consumers in the United States seem to want phablets, with the devices claiming 21 percent of overall smartphone sales during Q1, a steep increase from six percent year-over-year, according to Kantar Worldpanel ComTech.
The Apple iPhone 6 Plus captured 44 percent of all phablet sales during the quarter, which isn't surprising considering how many iPhone owners wanted a larger screen size. Phablets have screen sizes that are 5.5-inches or larger, with 43 percent of Apple iOS users and 47 percent of Google Android users saying it was the top reason they chose a phablet device.
Android controlled 58.1 percent of the market, with iOS in the No. 2 position at 36.7 percent - and Apple is trying to fend off Samsung in a competitive hardware fight.