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Report: Mobile gaming to surpass rivals, becoming $45B market by 2018

Mobile video games will continue to be big money makers, evolving into a $45 billion market by 2018
By: Michael Hatamoto | Gaming News | Posted: May 5, 2015 1:30 pm

Mobile gaming is an absolutely huge business, as smartphones and tablets continue to reach new phone owners across the world. Game software revenue is expected to generate $88 billion revenue in 2015, and surpass $110 billion in 2018, according to the Digi-Capital intelligence firm.

 

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The mobile market is expected to draw more interest than console games, but Steam PC titles and free-to-play game titles weren't included in the research.

 

"Where mobile games will take $3 of every $10 spent by gamers on software in 2015, that figure will go up to $4 out of every $10 by 2018," said Tim Merel, founder and managing director of Digi-Capital, in a report. "Mobile games revenue will grow from $29 billion in 2015 to $45 billion by 2018 at 15 percent annual growth."

 

Smaller game studios developing mobile games will have a hard time trying to keep up with established studios, and attracting new users will remain expensive.

NEWS SOURCES:Venturebeat.com, Airbornegamer.com

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