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Samsung overtook Apple to become largest smartphone vendor in Q1

Samsung and Apple are engaged in a fierce smartphone battle, with the Korean company overtaking Apple yet again
By: Michael Hatamoto | Mobile Devices, Tablets & Phones News | Posted: Apr 29, 2015 8:35 pm

Samsung has overtaken Apple as the largest smartphone manufacturer in the world based on volume during Q1 2015, according to the Strategy Analytics research group. The Korean company shipped 83.2 million smartphones and has 24 percent of the overall smartphone market - which is down year-over-year, but enough to recapture the top spot from Apple.




Meanwhile, Apple shipped 61.2 million smartphones and has 18 percent market share, a three percent market share increase year-over-year. Importantly, the iPhone 6 and 6 Plus phone models are extremely popular among consumers across the world, especially in the United States and China, which is putting more pressure on Samsung.


"Samsung continued to face challenges in Asia and elsewhere, but its global performance has stabilized sufficiently well this quarter to overtake Apple and recapture first position as the world's largest smartphone vendor by volume," said Neil Mawston, Executive Director at Strategy Analytics, in a statement.


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