LG Electronics has unveiled the new G4, its shiny flagship smartphone

LG Electronics is unveiling its G4 flagship smartphone during launch events in New York City, London, Paris, Singapore, Istanbul and Seoul. The phone boasts numerous upgrades over the G3, but LG hopes consumers will most enjoy the new rear-facing camera that uses a powerful sensor and captures brilliant photos.

The G4 has a 5.5-inch quad HD LCD (2560 x 1440 resolution, 538 ppi), powered by a Qualcomm Snapdragon 808 processor, 3GB DDR3 RAM, 32GB eMMC flash memory, 16-megapixel main camera, and 8-megapixel front-facing camera. The flagship phone has Bluetooth 4.1, NFC, and runs the Google Android 5.1 Lollipop OS with the LG UX 4.0 on top.

Customers can also choose from a leather-swathed back on the G4, or a patterned traditional phone backing. The phone is immediately available in Korea and will have a gradual global rollout.

"We are living up to our promise of Innovation for a Better Life with a fashionable, premium smartphone that is more focused on delivering a balanced user experience that can compete with the best of the best," said Juno Cho, president and CEO of LG Electronics Mobile Communications Company.