AOL and Yahoo will not merge together despite financial industry rumors, and the former ISP giant is focusing on developing niche business units. An AOL-Yahoo merger has been rumored for years, but investors from both companies said it's not worth the trouble of bringing up a possible merger until it's seriously brought to the table.
"We have to really make a decision whether we want to take a step back, and go back and think about doing something like [a merger], versus, do we focus on growth?" said Tim Armstrong, chairman and CEO of AOL, in a statement to CNBC.
Instead of worrying about a merger, AOL will seriously consider acquisitions that help its supply business, customer data, and video and automated ads. "You should assume we're going to do everything we possibly can to move those three things forward."
The company also is working on developing original content, after its video business increased 90 percent in 2014 alone, according to AOL.