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Local piracy rates heavily influence Netflix's pricing in the region

Netflix adjusts its pricing to the local piracy rates - watch out, world
By: Anthony Garreffa | Business, Financial & Legal News | Posted: Apr 19, 2015 12:06 am

Netflix has come out on record saying that it takes in the local piracy rates of a country to determine the pricing of it subscription, so if there is a high level of pirate downloads in the country, Netflix is cheaper for you.




With over 60 million subscribers and counting, Netflix doesn't have much competition - apart from piracy. But Netflix looks at online piracy as a form of competition, which is great, as it can tune its pricing model to entice those who would otherwise download the episodes illegally. Netflix CFO David Wells has explained: "Piracy is a governor in terms of our price in high piracy markets outside the US. We wouldn't want to come out with a high price because there's a lot of piracy, so we have to compete with that".


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