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Apple dealing with continued issues while expanding Apple Pay

Apple Pay helped generate more interest in mobile payments, but Apple is dealing with numerous problems
By: Michael Hatamoto | Mobile Devices, Tablets & Phones News | Posted: Apr 9, 2015 7:15 pm

Apple Pay has helped develop a robust mobile payments infrastructure, with a growing number of retailers and banks jumping on the bandwagon.

 

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However, the country is finding it difficult to expand Apple Pay into international markets, as each country has different government regulations, credit card associations, wireless carriers, and business relationships that Apple must accurately handle.

 

"Every market will have different local players, different partnerships, different local standards, different economics, different levels of cooperation," said Andrew Humphrey, technology analyst at Morgan Stanley, in a statement to Reuters.

 

Apple isn't the only company that must work carefully to expand mobile payments into South America, Europe and Asia, as other Silicon Valley companies look to expand. Each company will likely try to create lucrative deals with smaller institutions and create a long-term roadmap to grow their business carefully.

NEWS SOURCES:Reuters.com, Sanlook.com

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