Consumers transitioning to mobile phones has led to a surging market for online advertising, with eMarketer predicting the market will reach $100 billion worldwide in 2016. This is a fast turnaround because it was only a couple years ago when some wondered if mobile ads would be viable long-term.
The eMarketer estimate of $101.37 billion in 2016 would be a massive 430 percent year-over-year increase - and the market will only continue to grow. Following current trends, the niche industry could balloon up to $196 billion by 2019 with the United States and China leading.
The current mobile Internet ad spending market is dominated by the United States, with $18.9 billion of the $42.6 billion market - ahead of China ($7.36B), UK ($3.70B), Japan ($2.75B), and Germany ($1.31B).
Consumers will have to get used to mobile ads, which won't disappear, but hopefully won't be intrusive and overburdening for mobile users.