Swiss watchmaker Tag Heuer will team up with Intel and Google to create a smartwatch running the Android Wear OS.
"There are two operating systems: one is Apple's iOS, the other is Android Wear - who are we to invent another language at that level?" said Jean-Claude Biver, president of the LVMH Group, in a statement to BBC. "There is no doubt that we could eventually go to Apple, but why should we do a partnership with Apple, who is producing watches? On the one side they would be partners, on the other a competitor. Google is not producing watches, so the relationship is perfect."
As Google looks for new smartwatch partners, the relationship could help increase the number of Android Wear-powered smartwatches. Meanwhile, Intel is looking to fully embrace the wearable and smartwatch sectors, pushing new technologies able to power the increasingly popular consumer products.
"Our hope is that this type of partnership will set a precedent for other brands to consider diversifying into wearable tech and enhancing their products with technology," said Ellen Healy, Intel spokesperson, in a statement published by BBC.