We're not quite sure how they didn't see this coming - Palestinian militant group Hamas launched a hashtag campaign on Twitter in order to generate some positive feedback, interaction and support with the wider community.
Their #AskHamas tag quickly backfired on them with people asking hard-hitting questions about human shields, suicide bombings and various rocket attacks. News.com.au found out that this hashtag certainly has generated some global feedback, topping 36,000 tweets in one day - but not in the way that was expected.
One of the questions asked was by Jeffery Goldberg, an American Journalist, who pitched "Why did you murder 30 civilians, including 20 people over the age of 70, at a Passover Seder in Netanya in 2002?"
The above is just one example of many, you can view many other responses here.