Benefiting from its "Einstein" artificial intelligence project, Microsoft plans to roll out the Cortana personal assistant offering to Apple iOS and Google Android devices. Cortana has been available on Windows phones for about one year, and a desktop version will be introduced with Windows 10 later this year.
Microsoft has altered its strategy in recent years, providing its services on non-Windows PCs, laptops and mobile devices - trying to integrate products to the more popular Android and iOS mobile platforms. However, Microsoft wants Cortana to go beyond Siri's capability, using AI to help with enhanced speech recognition, along with better machine learning to adapt to a user's behavior.
"This kind of technology, which can read and understand email, will play a central role in the next roll out of Cortana, which we are working on now for the fall time frame," said Eric Horvitz, managing director of the Microsoft Research team, in a statement to Reuters. "We're defining the competitive landscape... of who can provide the most supportive services that make life easier, keep track of things, that complement human memory in a way that helps us get things done."