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Experts: Apple Watch marketing push needs to be long-term effort

Success for the Apple Watch? Think long-term, industry pros believe
By: Michael Hatamoto | Wearable Computing News | Posted: Mar 12, 2015 8:36 pm

The Apple Watch is expected to give a major boost to the smartwatch and wearables industry, even though there are plenty of critics. However, Apple should think long-term with the Apple Watch, and future wearables offerings, and not worry about critics.




Consumers interested in the Apple Watch understand that it won't be a cheap device, starting at $349 and surpassing $10,000 for luxury models - with the Silicon Valley company trying to cater to affluent consumers. Financial analysts are excited because Apple will yield strong profit margins from the higher-priced models, and there is plenty of long-term market growth potential.


"It's all part of a long game that Tim Cook is playing very smartly," said John Sculley, former Apple CEO, in a statement to CNBC. "He is starting to build out new ways to separate Apple away from Samsung, Google and Android, and all the others out there."


The smartwatch market has garnered interest from consumers, and Apple's initial launch should prove rather interesting.


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