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Sony says free-to-play growing part of digital business

Sony expects big things from the free-to-play market, and wants to cash in
By: Michael Hatamoto | Gaming News | Posted: Mar 4, 2015 12:16 am

Sony wants to cash in on the rising number of free-to-play game titles for the PlayStation 4 game console, with officials saying there has been continued growth of free-to-play.




"We're really looking at this as a significant part of our digital business," said Sara Thomson, senior account executive of the free-to-play business at Sony, during GDC. "I think that it's going to be a really big chunk of our revenues in the next few years; 3-5 years. And it's already growing at amazing rates that are really quite surprising."


The gaming market has changed and more free-to-play games helped cause a shift among game studios and console makers - with great long-term potential of free-to-play games on consoles, according to Sony.


"So we think that's great news. I think that it is really stabilizing the business. And I think it's future-proofing us. I think that it's really taking us into where we need to be as a company. As a company, we do fully believe in free-to-play."


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