Tech content trusted by users in North America and around the world
7,296 Reviews & Articles | 53,210 News Posts

BlackBerry expanding software products for Apple iOS, Google Android

BlackBerry finding new methods to survive, including software offerings for Apple iOS, Google Android devices
By: Michael Hatamoto | Mobile Devices, Tablets & Phones News | Posted: Mar 2, 2015 12:20 pm

BlackBerry is transitioning focus from smartphone hardware more towards software, building business partnerships with Apple and Google. The struggling manufacturer wants to develop business applications able to run on iOS and Android smartphones and tablets. It's not a surprise BlackBerry wants to create enterprise products for other platforms, after its hardware efforts slid over the past few years.

 

blackberry-expanding-software-products-apple-ios-google-android_01

 

"I have a lot of software assets that are really good," said BlackBerry CEO John Chen, when speaking with Bloomberg. "We're going to build a business on putting it on other peoples' devices. As our market share in hardware is shrinking, I think there's a much bigger opportunity to make our software and package it correctly to be available on cross platforms."

 

Since becoming CEO in November 2013, Chen has looked for strategies to expand BlackBerry's product offerings. The company's smartphone market share has dropped below 1 percent, as Apple, Samsung, and other manufacturers fight for control.

NEWS SOURCES:Bloomberg.com, Media.gotraffic.net

Related Tags

Got an opinion on this news? Post a comment below!
Subscribe to our Newsletter

Latest News Posts

View More News Posts
View Our Latest Videos

Forum Activity

View More Forum Posts

Press Releases

View More Press Releases
loading