The Internet of Things (IoT) is invading at a rapid pace, with even more Things being deployed, but privacy and security legalities remain confusing. Consumers are concerned of how collected data is stored and used, and users are also wary of the government creating IoT legal expectations.
Privacy advocates want companies to be transparent when discussing what information is collected - and give owners the chance to control how much data is collected. However, if there are no laws to control data collection, then there is nothing to force companies to be forthcoming.
"Under most circumstances, information that many people may consider very personal or sensitive legally can be collected, shared and used for marketing purposes," according to US Government Accountability Office. "This can include information about an individual's physical and mental health, income and assets, mobile telephone numbers, shopping habits, personal interests, political affiliations and sexual habits and orientation."