JetBlue customers will be able to use Apple Pay to purchase snacks, drinks and other amenities while flying, with the airline company becoming the first to accept the mobile payment service. Since 2007, JetBlue has been cashless for on-board purchases, and the addition of mobile payments seems like a natural progression.
The new service will begin on JetBlue transcontinental flights from New York to either San Francisco or Los Angeles later this month.
"The sky is definitely not the limit when it comes to mobile payments with Apple Pay," said Marty St George, SVP of commercial flights at JetBlue. "Customers want an easy and fast transaction when they decide to make an on-board purchase so that they can get back to enjoying their flight."
Apple Pay has helped the mobile payment market receive a lot of media attention, and needs all the help it can get to woo potential first-time customers.