Mobile payments at checkout in retail stores has a lot of work left before going mainstream, but mobile is becoming increasingly popular among online transactions. More than a quarter of online global payments were made via smartphones, tablets and other mobile devices during Q4 2014, according to a report from Adyen.
The 25.8 percent figure is an 11 percent increase over Q3 2014, and retailers are finding new techniques to turn mobile users into paying customers.
"Across all industries including retail, gaming, ticketing, and of course digital goods, we see the emergence of successful businesses offering a mobile-only experience," said Roelant Prins, chief commercial officer of Adyen. "For many companies, mobile is now the primary sales channel, rather than simply a key sales channel, aided by the accelerated growth of mobile payments globally in the last quarter of 2014."
The Apple iPad had the most mobile online shoppers, accounting for 34 percent, while the iPhone trails closely behind with 32.3 percent.