Amazon has earned early success from its unique TV productions, and plans to transition towards movies. After a movie is released in theaters, Amazon wants to make sure the title is available via Prime video service within two months.
The company plans to create "close" to twelve movies per year, and production will begin later in 2015. The idea of a film being available online within eight weeks, as opposed to 39 to 52 weeks, gives viewers a chance to watch movies much sooner.
"Audiences already recognize that Amazon has raised the bar with productions in the episodic realm, tackling bold material in unique ways and collaborating with top talent, both established and emerging," said Ted Hope, Head of Production for Amazon Original Movies, in a statement. "Amazon Original Movies will be synonymous with films that amaze, excite, and move our fans, wherever customers watch. I am incredibly thrilled to be part of this."