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Game over! Nintendo pulls plug on game, console sales in Brazil

Nintendo faced government trouble and low demand in Brazil, and will stop selling video games and consoles in the South American market
By: Michael Hatamoto | Gaming Consoles News | Posted: Jan 10, 2015 10:16 pm

Nintendo has confirmed it has pulled the plug on video game and console sales in Brazil, facing challenges that were ultimately too difficult to overcome.




"The current model was unsustainable," said Bill van Zyll, Nintendo general manager of the Latin America division, without going into detail. However Nintendo offered a more-detailed statement in an email to Polygon:


"Brazil is an important market for Nintendo and home to many passionate fans, but unfortunately, challenges in the local business environment have made our current distribution model in the country unsustainable," Nintendo said in an emailed statement to Polygon. "These challenges include high import duties that apply to our sector and our decision not to have a local manufacturing operation. We will continue to monitor the evolution of the business environment and evaluate how best to serve our Brazilian fans in the future."


The Super Smash Bros. game from Nintendo, which is available in the United States for around $60, cost 20 percent more in Brazil due to higher taxes - and gamers were hesitant to expand their hardware and software collection because of the high prices.


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