First there were selfie-sticks, which are a pretty cool thing when you're trying to take a picture of yourself and a large group of friends and don't want anyone to miss out. But now, low and behold - the Belfie. You might have guessed what it stands for by now - the Butt Selfie.
Tired of spinning around like a rabid dog trying to take a perfect picture of your booty? Now all you need to do is strap your phone into this device and your Instagram followers will jump up 10 fold.
We're not joking either - this product has it's own webpage, filled with a bunch of pictures ripped of Google images and obviously not taken using their stick.
According to sources, they're being released around 2015 - just in-case, you know, you want to know or something.
We make a mockery of it now, but I'm sure they'll be the ones laughing when they make millions off this simple product.