Thirty five percent of US consumers now have at least one smart device besides their smartphone, according to a new research report from TRUSTe. Smart TVs (20 percent), in-car navigation systems (12 percent), fitness bands (5 percent) and home alarm systems (4 percent) are the most popular connected devices - but with so many different emerging products, the industry could change at a rapid pace.
However, there are concerns related to IoT, with 79 percent of consumers concerned about personal data collection, with 69 percent of users believe they should own data that is being collected. Furthermore, 27 percent of consumers also have concerns regarding security, whether from mobile devices, or the connected devices themselves.
"The Internet of Things market continues to gain traction as many consumers are embracing the convenience and benefits of connected devices," said Chris Babel, CEO of TRUSTe. "However, privacy questions over the personal data being collected, including who has access and ownership of this data is still a major concern for consumers and a big question that the industry must address moving forward."
Connected technologies are being prominently displayed during CES 2015, with numerous smart products available to observe.