CES 2015 - BMW has joined forces with the Nokia-owned company HERE, claimed to be a leader in navigation, mapping and location experiences. This collaboration is described as the forefront in automotive technology through their recently issued press release and their work will be proudly displayed later this week during CES 2015.
This collaboration has seen these two powerhouse companies work together to develop a suite of location-based services for your car, helping "integrate them into modern urban transport systems". These services were worked on directly by a select few experts from each company, eventually developing their highly precise and dynamic location information in a short 12 month period.
Some of these new services will be shown off to the public during the trade show in Las Vegas, this week.
- smart recommendations for parking and fuel
- sharing your destination and estimated time of arrival
- safety alerts for hazards, speed restrictions and traffic
They will also be showcasing a companion app for BMW, said to keep drivers "connected from the moment they plan their trip to the last mile", available on both iOS and Android platforms.
This partnership and development of technology is yet another move to make cars smarter and work better with the driver. Integrating things like smart positioning, recommendations and feedback is something that has been a long time coming and it's good to see HERE and BMW lead the way.