CES 2015 - FitLinxx has taken its AMpStrip fitness wearable for athletes to Indiegogo, trying to raise funds for the wearable device. Financial support on Indiegogo ranges from $25 up to $10,000, with different level of support based on monetary contributions.
The waterproof, sensor-filled device is able to monitor heart rate, respiration, skin temperature and posture around the clock, able to stick to the wearer's torso.
"This is our first foray into direct-to-consumer products and we want to do it right," said Dave Monahan, president and CEO of FitLinxx. "We're excited to share our product on Indiegogo and get feedback from athletes. We know having them as part of our AmpStrip team will make our product that much better."
The wearable market is expected to accelerate in 2015, and custom products designed for athletes could help drive the industry forward. As CES 2015 quickly approaches, expect to see a number of athlete-centric announcements from manufacturers hoping to cash in.