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Google still facing struggles trying to adapt to mobile ad market

Google still controls majority share of the mobile ad revenue market, but still has questions to answer moving forward
By: Michael Hatamoto | Mobile Devices, Tablets & Phones News | Posted: Jan 2, 2015 7:14 pm

Mobile Internet browsing on smartphones and tablets will continue to be a major priority that companies and advertisers must address in 2015 - but trying to make a successful transition has largely proven difficult. Facebook, the No. 1 social networking website, has ensured it was ready for mobile users and advertisers, but Google has struggled.




"I think most of us thought Google made the leap, but I think there are some real question marks facing them in their business," said Eric Jackson, founder and managing partner of the Ironfire Capital tech-focused hedge fund, in a statement published by CNBC.


Google still controlled more than 40 percent of total mobile advertising revenue in 2014, but lost six percent year-over-year - and competition will only increase, industry experts believe. The company has a large team dedicated to capturing mobile advertising revenue, and is making changes it believes will woo advertisers, while not frustrating mobile users.


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