Mobile Internet browsing on smartphones and tablets will continue to be a major priority that companies and advertisers must address in 2015 - but trying to make a successful transition has largely proven difficult. Facebook, the No. 1 social networking website, has ensured it was ready for mobile users and advertisers, but Google has struggled.
"I think most of us thought Google made the leap, but I think there are some real question marks facing them in their business," said Eric Jackson, founder and managing partner of the Ironfire Capital tech-focused hedge fund, in a statement published by CNBC.
Google still controlled more than 40 percent of total mobile advertising revenue in 2014, but lost six percent year-over-year - and competition will only increase, industry experts believe. The company has a large team dedicated to capturing mobile advertising revenue, and is making changes it believes will woo advertisers, while not frustrating mobile users.