Who got a new iPhone or iPad for Christmas? Tons of people, apparently

In what apparently shouldn't be too surprising, Apple device activations from Dec. 19 to Dec. 25 made up 51 percent of new device activations, while Samsung was in the No. 2 spot with 18 percent, according to Flurry. Microsoft, Sony and LG rounded out the top five, as technology companies likely saw impressive sales growth when compared with the past two Christmas holiday shopping seasons.

"To put this in perspective, for every Samsung device that was activated, Apple activated 2.9 devices," said Jarah Euston, Flurry VP of analytics and marketing, in a public statement. "For every Microsoft Lumia device activated, Apple activated 8.8 devices."

The holiday season sees a spike in shopping but isn't the only indicator of the overall smartphone market - but shows Apple's sales and marketing machine is still in perfect running condition.