Things just seem to be getting worse for Sony Pictures Entertainment, with cybersecurity experts now estimating SPE could face up to $100 million in costs related to its data breach. The total will account for lost worker productivity, an investigation into the incident, computer network repair and replacement, along with creating protocols to prevent a future data breach.
The estimate would have been significantly higher than $100 million if customer data was involved.
SPE's reputation will also take a major hit because of the data breach, including trying to recruit new actors and employees. "Will they be able to attract high-name stars if those stars believe their personal information will not be protected?" said Mark Rasch, a former federal cybercrime prosecutor. "How do you know what business opportunities are lost? It's hard to put a dollar figure on it."