It's a great time to be a consumer looking for a new smartphone, as handset prices are dropping and wireless carriers are providing appealing plans. This is the first time in a few years that consumers have strong subscription options, analysts noted, with Verizon Wireless feeling pressure from AT&T, T-Mobile, and Sprint.
For wireless carriers and phone manufacturers, sales are increasing as more consumers embrace hardware-rich phones - and there is an evolving price war currently underway. Verizon remains the No. 1 wireless carrier in the United States, but must become more aggressive to respond to rival carriers.
"The question now is, 'Is Verizon going to risk losing business or keep following the crowd?" pondered Jeff Kagan, wireless industry tech analyst. "We're watching the wireless industry transform itself because No. 1 right now is customers want to pay less for service."