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Amazon's Jeff Bezos admits Fire Phone was 'bold bet' that didn't work

The Amazon Fire Phone was described by company CEO Jeff Bezos as a 'bold bet' that didn't quite work
By: Michael Hatamoto | Mobile Devices, Tablets & Phones News | Posted: Dec 2, 2014 10:20 pm

Amazon's first effort in the smartphone market, the Fire Phone, was an expensive endeavor that largely underwhelmed - but Amazon doesn't regret its decision, according to CEO Jeff Bezos. Even though the Fire Phone didn't work, the company is learning from its mistakes and will not shy away from experimenting to see what does and doesn't work.




"People love to focus on things that aren't working," Bezos recently said. "That's fine, but it's incredibly hard to get people to take bold bets. And if you push people to take bold bets, there will be experiments... that don't work."


The unlocked 32GB Fire Phone was recently given a price cut and is now available for $199, as Amazon wants to try to liquidate its large supply of the smartphone.


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