Smartphone and tablet owners have ushered in an era of mobile-centric activity that businesses cannot ignore, in fear of lost business and disengaged customers. Mobile sales have increased 25 percent year-over-year, up to $7.9 billion in 2014, according to the comScore research company, and should only climb higher in the future.
"The numbers on how much time people are spending on mobile devices is staggering," said Hyaat Chaudhary, CEO of the Carbon Media Group. "Whether you're a retailer, a brand, or a media company like us, I would say everyone is trying to scramble to figure out a mobile strategy."
Retailers must adapt, ensuring their websites and e-stores are mobile-friendly, or face customers turning to rival stores. Something that is overlooked, however, is that making sure email blasts can be easily viewed and shared on mobile devices.