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Mobile shopping forces businesses to adapt to changing times

The adoption of smartphones and tablets, which has heavily saturated developed market, has forced businesses to adapt
By: Michael Hatamoto | Mobile Devices, Tablets & Phones News | Posted: Nov 27, 2014 4:18 pm

Smartphone and tablet owners have ushered in an era of mobile-centric activity that businesses cannot ignore, in fear of lost business and disengaged customers. Mobile sales have increased 25 percent year-over-year, up to $7.9 billion in 2014, according to the comScore research company, and should only climb higher in the future.

 

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"The numbers on how much time people are spending on mobile devices is staggering," said Hyaat Chaudhary, CEO of the Carbon Media Group. "Whether you're a retailer, a brand, or a media company like us, I would say everyone is trying to scramble to figure out a mobile strategy."

 

Retailers must adapt, ensuring their websites and e-stores are mobile-friendly, or face customers turning to rival stores. Something that is overlooked, however, is that making sure email blasts can be easily viewed and shared on mobile devices.

NEWS SOURCES:Detroitnews.com, Emreguldas.com

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