- DDR-II Marketing Tactics

Nathan and our good friends over at Legit Reviews have posted a very solid editorial which discusses the marketing tactics behind memory companies and DDR-II. The introduction of the new memory technology has been less than stellar and Nathan does a good job of explaining some of the issues with the understanding of the new tech from the consumer prospective. This should be considered a must-read if you're going to be upgrading your system anytime soon.

After a closer look at the Corsair Value Select and Corsair XMS performance series we have found that the only difference between the current models is the use of heat spreaders. Both of the modules have the SPD set at the same timings, use the same PCB, and also the same Micron IC's. The $55 difference lies solely in the $55 heat spreaders. We spoke openly with Corsair Marketing on this issue and were told that in the future Corsair will begin to use different IC's on both lines when they become available. While this makes sense and is done all the time in the memory industry it often goes un-noticed to the average consumer. In a sense people are buying a product that has been branded to be the best and are paying more for it, but in this situation today consumers are not getting what they expect and are paying extra for. While there is no doubt that Corsair will bring the usual updates to their XMS2 line with improved IC's and timings we must live up to our name and bring you the Legit truth on what is going on today.